top of page
DSC_0760.JPG

Immersive experiences of Mexican culture
Break Out CDMX

Freelance

Context

The objective: to design an innovative experiential tourism offer that allows people to experience Mexican culture in a different way, through immersive experiences such as:

  • Traditional dances (salsa, bachata)

  • Cultural events (Day of the Dead, Lucha Libre)

  • Local discoveries (Xochimilco trajineras, cantinas, iconic terraces)

​​

The project combined communication strategy and the design of digital tools to meet the growing trend of immersive tourism

Missions

Market research and analysis of traveler expectations

Development of the Break Out CDMX concept

 

Design of a mobile application prototype

Creation of visual media and immersive storytelling

Results

Highlight positive customer feedback

1

functional

model

+ 6

customers

Presentation video produced

bottom of page