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El Rincón de la Arepa
Freelance
Context
El Rincón de la Arepa is a restaurant specialized in Venezuelan cuisine, located in Mexico City’s Mercado Roma.
The objective was to create a complete and authentic visual identity that reflects the culinary richness of Venezuela while attracting an urban and international clientele.
Missions
Visual and cultural exploration of the arepas universe.
Logo and visual identity design.
Adapting the visual identity across printed materials (menus, posters, signage).
Implementation in the restaurant (Mercado Roma).
Results
+5 media created (menu, poster, signage, packaging)
Stronger brand visibility in the iconic Mercado Roma.
1 modern and authentic visual identity
1/1
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