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MR 55 - Micheladas
Freelance
Context
MR55 is a stand located in Mexico City’s Mercado Roma, specialized in micheladas (beer-based cocktails).
The project aimed to create a modern and impactful visual identity, combined with an urban and vibrant atmosphere, to enhance the stand’s appeal in a highly frequented location.
Missions
Design of a neon-inspired logo, reflecting the festive world of micheladas.
Development of a graphic charter (bright colors, typography, icons).
Creation of communication materials (menu, posters, stand signage).
Results
Attractive and readable menu highlighting the flavors of micheladas
Improved stand visibility with a modern and vibrant image.
1 original visual identity adapted to urban and night-time customers
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